Well by now we all know what a huge success Facebook is. It could very well have been the fourth largest country!! But still, we have noticed that many companies either don’t have a Facebook Page or either have one that is very poorly managed. Not having a FaceBook page is bad but having one that is poor in quality is suicidal!
FaceBook Page is a direct reflection of your company. According to a market research company report a company’s FaceBook Page has 50% more impact on a person that the company’s website!!! WOW! Now that is something! Your FaceBook Page is more important that your freaking website!!!
Let us see WHY MAKE A PAGE?
1. Subconciously it tells the visitor that your company is up-to-date with modern technology, that you are in step with the times and thus can connect with the visitor.
2. When they see people posting and interacting with the company on the FaceBook Page, it again conveys a message that the service/product is used by people thereby implying that it is a quality product.Basically establishing trust and assuring the visitor of your genuineity.
3. The HOLY GRAIL of CUSTOMER FEEDBACK! FaceBook Page empowers the customer to either publicly appreciate your company or vent out his frustration. Both are excellent for business. Because in the case of appreciation, it adds a chip on your shoulder, something you can show-off. While in the case when you are getting abused, at least you know what you are doing and can take immediate steps to modify it. And as we all know, out of 100 disgruntled customers only 3-4 will ever speak up, but this no. goes up massively if you have a FaceBook Page! And if you really care about your customers you would consider it a good thing! 🙂