online marketing strategy

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3 Simple Tips To 4X Increase Your Facebook Page Likes & Reach


Like (Photo credit: afagen)

We all want to have a huge no. of likes on our Facebook Page isn’t it? But many a times despite our hardest attempts the no. of likes simply does not increase at the pace at which it once was. Well there is a really simple solution to it, follow the below 3 tips to grow your Facebook Page exponentially.

Tip 1: Post funny/interesting/historical content which is relevant.Suppose you have made a page for your company which is a fast-food-joint, click on the Facebook Insights and check what demography do most of the likes belong to? If say your demography shows 65% male age between 20-25 then you need to post content which is likely to catch their attention, and for this demography we all know girls, career and games are the biggest draws.

One more thing which i have noticed is that people are more likely to “like” or “share” content which makes them feel smarter. Therefore posts which are funny or contain some really interesting bit of scientific or historical info are the ones with the highest “engagement rate”

Tip 2: Its all about being at the right time in the right place.

What i mean by saying “right time and right place” does not only pertain to say not being on Orkut today and being present on Facebook but also the “actual time and the media” when are which you are posting. First you need to track your users on each social media, lets say you notice that majority of your Fans are present on Facebook from 9pm-10pm in the night i.e. post dinner, while on twitter the majority is present between 12pm-1pm i.e lunch time. So it is obvious that you make your maximum posts at these times, but this only wont suffice. To really expand your Page you need regularly keep posting so that you tap into users who are active even when you are not. You can do this by simply pre- determining the time when the post will go live.

Tip 3: Sponsored Stories do work!

Initially I was highly skeptical of the idea of Facebook ads, but then gradually i started noticing that these ads do work, the right pic and message and wallah there is a high chance you might get a click. The ones with the highest CTRs are the one which land up in the news feed, I myself have seen live examples of pages doubling(5000 likes) there likes with a budget of around Rs.50,000 i.e approx $1000. Now what we really need to understand here is that these sponsored likes will have a viral effect as it will shown in the news feed of that guys friends and thereby result into more likes which will be for free! So for a $1000 you will get 5000(paid)+500(free) likes ( just an assumption). Thereby increasing the virality of your page, which is the most important factor which determines the growth of your fan base.

Now if you did like this post or any other post on this blog. Dont forget to “like” the page on the right 😉


Why should you make a page on Facebook for your business?

Well by now we all know what a huge success Facebook is. It could very well have been the fourth largest country!! But still, we have noticed that many companies either don’t have a Facebook Page or either have one that is very poorly managed. Not having a FaceBook page is bafacebookpaged but having one that is poor in quality is suicidal!

FaceBook Page is a direct reflection of your company. According to a market research company report a company’s FaceBook Page has 50% more impact on a person that the company’s website!!! WOW! Now that is something! Your FaceBook Page is more important that your freaking website!!!

Let us see WHY MAKE A PAGE?

1. Subconciously it tells the visitor that your company is up-to-date with modern technology, that you are in step with the times and thus can connect with the visitor.

2. When they see people posting and interacting with the company on the FaceBook Page, it again conveys a message that the service/product is used by people thereby implying that it is a quality product.Basically establishing trust and assuring the visitor of your genuineity.fbpage

3. The HOLY GRAIL of CUSTOMER FEEDBACK! FaceBook Page empowers the customer to either publicly appreciate your company or vent out his frustration. Both are excellent for business. Because in the case of appreciation, it adds a chip on your shoulder, something you can show-off. While in the case when you are getting abused, at least you know what you are doing and can take immediate steps to modify it. And as we all know, out of 100 disgruntled customers only 3-4 will ever speak up, but this no. goes up massively if you have a FaceBook Page! And if you really care about your customers you would consider it a good thing! 🙂

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