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Archive for the tag “Facebook features”

3 Simple Tips To 4X Increase Your Facebook Page Likes & Reach

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Like (Photo credit: afagen)

We all want to have a huge no. of likes on our Facebook Page isn’t it? But many a times despite our hardest attempts the no. of likes simply does not increase at the pace at which it once was. Well there is a really simple solution to it, follow the below 3 tips to grow your Facebook Page exponentially.

Tip 1: Post funny/interesting/historical content which is relevant.Suppose you have made a page for your company which is a fast-food-joint, click on the Facebook Insights and check what demography do most of the likes belong to? If say your demography shows 65% male age between 20-25 then you need to post content which is likely to catch their attention, and for this demography we all know girls, career and games are the biggest draws.

One more thing which i have noticed is that people are more likely to “like” or “share” content which makes them feel smarter. Therefore posts which are funny or contain some really interesting bit of scientific or historical info are the ones with the highest “engagement rate”

Tip 2: Its all about being at the right time in the right place.

What i mean by saying “right time and right place” does not only pertain to say not being on Orkut today and being present on Facebook but also the “actual time and the media” when are which you are posting. First you need to track your users on each social media, lets say you notice that majority of your Fans are present on Facebook from 9pm-10pm in the night i.e. post dinner, while on twitter the majority is present between 12pm-1pm i.e lunch time. So it is obvious that you make your maximum posts at these times, but this only wont suffice. To really expand your Page you need regularly keep posting so that you tap into users who are active even when you are not. You can do this by simply pre- determining the time when the post will go live.

Tip 3: Sponsored Stories do work!

Initially I was highly skeptical of the idea of Facebook ads, but then gradually i started noticing that these ads do work, the right pic and message and wallah there is a high chance you might get a click. The ones with the highest CTRs are the one which land up in the news feed, I myself have seen live examples of pages doubling(5000 likes) there likes with a budget of around Rs.50,000 i.e approx $1000. Now what we really need to understand here is that these sponsored likes will have a viral effect as it will shown in the news feed of that guys friends and thereby result into more likes which will be for free! So for a $1000 you will get 5000(paid)+500(free) likes ( just an assumption). Thereby increasing the virality of your page, which is the most important factor which determines the growth of your fan base.

Now if you did like this post or any other post on this blog. Dont forget to “like” the page on the right 😉

Why all “Clicks” are not created Equal…

 

Though we all say and by now have accepted the fact that all men are created equal in god’s eye, but sadly all clicks are not equal in from business’ eye. Though we all are very keen on knowing metrics like CPC(Cost per Click), CTR(Click through Rate),  Clicks on Youtube videos, Clicks on our download catalog buttons and clicks on even the facebook Like button!

But the fact is all these clicks are different!

If you have heard of the 80:20 rule of Operations i.e 80% of the business comes from 20% of the products and the rest 20% comes from the remaining 80% of the products, this same principle applies to Clicks as well!! Quite a similarity between two such poles-apart domains of Web Analytics and Operations!

I have segmented these clicks into 3 subgroups:

  • Serious Clicks: These are your most important clicks, clicks which ultimately lead to sales either directly or indirectly. I believe these types of clicks represent not more 20% of the total clicks. A general characteristic of these clicks or rather visitors is that they show higher levels of engagement. For e.g suppose you have a FB Page and post a photo declaring 20% sale and get around 100 LIKEs  and 20 comments on it, this obviously does not mean all these 100 people are going to buy something from the sale. Out of the 100 fans who have liked the photo, you can expect the 20 people who actually took the effort of commenting on the pic and thereby showed higher levels of engagement to actually go to your website and buy something. And you will notice that out of the total no. of buyers, these visitors will account for almost 80% of them.
Italiano: versione ombreggiata e ingrandita de...

 (Photo credit: Wikipedia)

 

  • Just-Browsing Clicks: These form the bulk of the clicks, i.e around 60% of the clicks, these are from your average joe  who is just there on the internet browsing through stuff and clicks on things which catch his eye. He is not there to buy something but just spending a lazy afternoon on the net. These clicks show low levels of engagement and low time-on-site. There is a huge opportunity here, with more attractive schemes and promotions it is possible to tap into this huge mass and actually get some converts!

 

  • Accidental Clicks: These are clicks which are like teenage pregnancy, simply an accident. You can identify these clicks with the really low-time-on-site attribute which they are mostly bound to show. These are basically a waste and account for almost 20% of the total clicks.

 

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