online marketing strategy

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3 Simple Tips To 4X Increase Your Facebook Page Likes & Reach


Like (Photo credit: afagen)

We all want to have a huge no. of likes on our Facebook Page isn’t it? But many a times despite our hardest attempts the no. of likes simply does not increase at the pace at which it once was. Well there is a really simple solution to it, follow the below 3 tips to grow your Facebook Page exponentially.

Tip 1: Post funny/interesting/historical content which is relevant.Suppose you have made a page for your company which is a fast-food-joint, click on the Facebook Insights and check what demography do most of the likes belong to? If say your demography shows 65% male age between 20-25 then you need to post content which is likely to catch their attention, and for this demography we all know girls, career and games are the biggest draws.

One more thing which i have noticed is that people are more likely to “like” or “share” content which makes them feel smarter. Therefore posts which are funny or contain some really interesting bit of scientific or historical info are the ones with the highest “engagement rate”

Tip 2: Its all about being at the right time in the right place.

What i mean by saying “right time and right place” does not only pertain to say not being on Orkut today and being present on Facebook but also the “actual time and the media” when are which you are posting. First you need to track your users on each social media, lets say you notice that majority of your Fans are present on Facebook from 9pm-10pm in the night i.e. post dinner, while on twitter the majority is present between 12pm-1pm i.e lunch time. So it is obvious that you make your maximum posts at these times, but this only wont suffice. To really expand your Page you need regularly keep posting so that you tap into users who are active even when you are not. You can do this by simply pre- determining the time when the post will go live.

Tip 3: Sponsored Stories do work!

Initially I was highly skeptical of the idea of Facebook ads, but then gradually i started noticing that these ads do work, the right pic and message and wallah there is a high chance you might get a click. The ones with the highest CTRs are the one which land up in the news feed, I myself have seen live examples of pages doubling(5000 likes) there likes with a budget of around Rs.50,000 i.e approx $1000. Now what we really need to understand here is that these sponsored likes will have a viral effect as it will shown in the news feed of that guys friends and thereby result into more likes which will be for free! So for a $1000 you will get 5000(paid)+500(free) likes ( just an assumption). Thereby increasing the virality of your page, which is the most important factor which determines the growth of your fan base.

Now if you did like this post or any other post on this blog. Dont forget to “like” the page on the right 😉


Now thats pretty eccentric!


I discovered this amazing video today and couldn’t find a transcript so I decided to write my own 🙂 Enjoy!

A fascinatingly disturbing thought by Dr. Neil Degrasse Tyson – COMPLETE Transcript

Alright, just a couple of thoughts: one that’s sort of deeply cosmic and another one that is fascinatingly disturbing– I think.

And you’ll be the judge of this.

Consider a couple of fundamental facts that has been gleaned in the past 60 years- that the ingredients- if you had asked your chemistry teacher 50 years ago, once you looked at that mysterious chart of boxes that sat in front of your class, the periodic table of elements- where did those elements come from?

The chemistry teacher would actually not have an answer for you. They’ll say, well, you dig them out of the earth. But that’s not where they come from.

It took modern astrophysics to…

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Branding Is Like Writing A Story!!!

English: Spade Brand

English: Spade Brand (Photo credit: Wikipedia)

Branding is perceived to be one of the most exciting and numero-uno field in the whole of marketing. Kotler defines a brand as ‘a name, term, sign symbol or a combination of these, that identifies the maker or seller of the product’ . Thus that makes branding the process of giving the product a name, term, etc to make the maker or seller identifiable. Quite simple aint it? Lol, we all know how “simple” it is.

The first instance of branding was “cattle-branding”..basically stamping the cattle with logos to help identify your cattle! lol quite a crude origin for something so sophisticated 😛

According to me branding is like writing a gripping story for your “targetted” audience. The story should resonate with the audience, it should stand out in the crowd, it should be interesting, it should be a story someone would recommend someone else to read or rather narrate it to someone and feel proud of the fact that he or she knows the story. Dont agree with me?? Read below and i will show how the two are uncanningly so similar.

The Process:

Step 1: Deciding what to write(comedy, romance, thriller, etc). “Product/service”

Step 2: Deciding who you are writing for(kids, teens, adults, etc). “Segementation , Targetting”. One size fits all?? naah…you need to decide whom it fits the best.

Step 3: Giving the story a name. “Brand name/logo “. Has to be as catchy as possible, you dont judge a book by its cover but you surely pick it up and flip through because you found the name attracted your attention.

Step 4: Writing the preface or introduction. “Increasing brand awareness”. This is like the intial trailer after the teaser ads. Giving your audience a glimpe of your story/product. At this point the customer will decide if  your story/product is worth his time and money.

Step 5: Writing the body. “Building Brand Image”. You let him soak in the full experience your brand has to offer. The reader/customer forms an opinion/image about your story/product. He will use this opinion to describe you. Good or bad. Really exciting or plain jane. Innovative or same old shit.

Step 6: The End. “Building Brand Equity”. Once he has finished reading the whole story and based on whether he liked it or not he will decide whether to read your next story or not. Your “equity” is decided. Worth a cent or a million?

So in short, you try and make sure that the title is attractive to ensure he gives it a try, you try and write a good story so that he has a good experience and just cant wait to get to your next story. This lets you sell your next story at a higher price.

If i were to explain this para in branding jargon it would be : Increasing “brand awareness” to attract customers, providing a good ” experience”  so that you have a strong “equity” which helps you form a distinguished ” image” which leads to you charge that extra premium for your product/service.

After all companies aint stupid to spend so much money on branding if it aint adding to their bank balance. 😛

By the way this if you have noticed this answers another very important, why are brands costlier than other products??? I assume the above explanation answers it.

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