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Archive for the category “social media”

3 Simple Tips To 4X Increase Your Facebook Page Likes & Reach

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Like (Photo credit: afagen)

We all want to have a huge no. of likes on our Facebook Page isn’t it? But many a times despite our hardest attempts the no. of likes simply does not increase at the pace at which it once was. Well there is a really simple solution to it, follow the below 3 tips to grow your Facebook Page exponentially.

Tip 1: Post funny/interesting/historical content which is relevant.Suppose you have made a page for your company which is a fast-food-joint, click on the Facebook Insights and check what demography do most of the likes belong to? If say your demography shows 65% male age between 20-25 then you need to post content which is likely to catch their attention, and for this demography we all know girls, career and games are the biggest draws.

One more thing which i have noticed is that people are more likely to “like” or “share” content which makes them feel smarter. Therefore posts which are funny or contain some really interesting bit of scientific or historical info are the ones with the highest “engagement rate”

Tip 2: Its all about being at the right time in the right place.

What i mean by saying “right time and right place” does not only pertain to say not being on Orkut today and being present on Facebook but also the “actual time and the media” when are which you are posting. First you need to track your users on each social media, lets say you notice that majority of your Fans are present on Facebook from 9pm-10pm in the night i.e. post dinner, while on twitter the majority is present between 12pm-1pm i.e lunch time. So it is obvious that you make your maximum posts at these times, but this only wont suffice. To really expand your Page you need regularly keep posting so that you tap into users who are active even when you are not. You can do this by simply pre- determining the time when the post will go live.

Tip 3: Sponsored Stories do work!

Initially I was highly skeptical of the idea of Facebook ads, but then gradually i started noticing that these ads do work, the right pic and message and wallah there is a high chance you might get a click. The ones with the highest CTRs are the one which land up in the news feed, I myself have seen live examples of pages doubling(5000 likes) there likes with a budget of around Rs.50,000 i.e approx $1000. Now what we really need to understand here is that these sponsored likes will have a viral effect as it will shown in the news feed of that guys friends and thereby result into more likes which will be for free! So for a $1000 you will get 5000(paid)+500(free) likes ( just an assumption). Thereby increasing the virality of your page, which is the most important factor which determines the growth of your fan base.

Now if you did like this post or any other post on this blog. Dont forget to “like” the page on the right 😉

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Why should you make a page on Facebook for your business?

Well by now we all know what a huge success Facebook is. It could very well have been the fourth largest country!! But still, we have noticed that many companies either don’t have a Facebook Page or either have one that is very poorly managed. Not having a FaceBook page is bafacebookpaged but having one that is poor in quality is suicidal!

FaceBook Page is a direct reflection of your company. According to a market research company report a company’s FaceBook Page has 50% more impact on a person that the company’s website!!! WOW! Now that is something! Your FaceBook Page is more important that your freaking website!!!

Let us see WHY MAKE A PAGE?

1. Subconciously it tells the visitor that your company is up-to-date with modern technology, that you are in step with the times and thus can connect with the visitor.

2. When they see people posting and interacting with the company on the FaceBook Page, it again conveys a message that the service/product is used by people thereby implying that it is a quality product.Basically establishing trust and assuring the visitor of your genuineity.fbpage

3. The HOLY GRAIL of CUSTOMER FEEDBACK! FaceBook Page empowers the customer to either publicly appreciate your company or vent out his frustration. Both are excellent for business. Because in the case of appreciation, it adds a chip on your shoulder, something you can show-off. While in the case when you are getting abused, at least you know what you are doing and can take immediate steps to modify it. And as we all know, out of 100 disgruntled customers only 3-4 will ever speak up, but this no. goes up massively if you have a FaceBook Page! And if you really care about your customers you would consider it a good thing! 🙂

The Social Model- A framework for a successful social media campaign!

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Hey guys, i was just reading this story about a guy called Abhimanyu a warrior who got killed inside a seven-tier spiral formation of the opponent because he could only enter it and didnt know how to exit!!

(Refer to the holy book of mahabharatha for more info)

Perfect example of the saying “Half-knowledge is more dangerous than ignorance”! 😛

Well i feel social media campaigns which many of the companies are now starting out with are quite similar to this, its like they know to enter but then they get lost in the maze and ultimately get killed, killed as in the campaign fails and the marketing manager gets the pink slip! 😛

We all see numerous examples of campaign failures, companies set up facebook pages and twitter accounts but both are empty, customer’s questions on fb pages are unanswered, contests are conducted but prizes are not delivered, etc. All this leads to a severe backlash in the virtual space and ultimately effects your brand big time!

The social media space is like the spiral itself , below i will show how:

Layer 1: We enter the social media space, set up a FB page, twitter account, pintrest, blogs, youtube vids, rss feed, blah ,blah! you get the drift right…

Layer 2: We use analytics and measure your campagin on the no. of likes, comments, time spent, visitors, fans, subscribers, mentions,etc and all the jazzy reports we see and get impressed!

Layer 3: Start using social media management tools to integrate the campaign and manage it from a single source! How COOOL! 😛

Layer 4: We start wondering about the ROI of the campaign and its effectiveness! The company sales are declining but the FB likes are growing! omg! what should i do! how is it possible!

This is the point where we have entered the inner most circle of the spiral, are totally confused and no doubt we will end up getting killed!

So how do we get out of the mess??? We know how to enter but not to exit, just like Abhimanyu.

A simple way of avoid all this hassle is to follow what I have christened “The Social Model”. In this model you simply answer the following 3 basic questions before even stepping foot on the social media landscape. Its a very effective way to succed in this confusing land i feel!

Question 1: Do i really need to enter social media?

Question 2: Why do i need a social media campaign? Increase sales/branding/customers/what???!!

Question 3:On what parameters will i judge the success of the campaign? what metrics am i going to use? what are my KPIs?

By asking these three questions what you are doing is laying a clear path of what your company is expecting out of the campaign and how it will go about it and what are the judging parameters. This deliver a clarity in the system which till now was quite haphazard and hazzy to a lot of people.

The first question is related to your overall corporate strategy, the second one is related to your marketing strategy and the third is to define the holy grail ROI!!

Hope it helps! 🙂

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